Restaurant: RSK @ The Lexi (Las Vegas)
Industry: Hospitality / Dining Experience
Campaign Type: Local Influencer Visits
Platform: Mustard.love
RSK @ The Lexi wanted to create buzz around its unique dining experience inside the boutique Lexi Hotel in Las Vegas. By partnering with Mustard, they activated local influencers to showcase the experience to thousands of potential customers.
The result: over 1.1 million social impressions and hundreds of engagement signals from potential diners.
Campaign Results
- 1.1M Social Reach – Local creators generated massive visibility across social platforms.
- 40.9K Video Plays – Authentic creator videos showcased the dining experience.
- 8.34% Engagement Rate – Significantly above typical restaurant social media averages (1–3%).
- Real Customer Interest – Hundreds of comments and shares from viewers wanting to visit.
CREATOR PARTICIPATION
Mustard connected RSK with local creators interested in dining experiences.
Creators invited: 206
Applications received: 37
Creators booked: 8
These creators collectively represented over 16.7M local followers.
CONTENT PERFORMANCE
Reach: 1.1M
Video Plays: 40.9K
Likes: 1.4K
Comments: 225
Shares: 301
Engagement Rate: 8.34%
TOP PERFORMING CREATOR VIDEOS
These creator videos helped introduce RSK @ The Lexi to new audiences across Instagram and TikTok, contributing to over 1.1M social reach during the campaign.
Instagram Creator Visit at RSK @ The Lexi |
Instagram Dining Experience at RSK |
TikTok Creator Experience at RSK @ The Lexi |
WHAT PEOPLE WERE SAYING
Creator content generated real excitement from viewers interested in visiting RSK @ The Lexi.
Love the hotel 😍! The food is amazing! I want to go there! Enjoy your night gorgeous.
You look gorgeous and the food looks delicious, what a fun night 😍
You capture the food so well!!! Even if I wasn’t hungry 🤤😋😍
Why Influencer Campaigns Work for Restaurants
Traditional ads tell people about your restaurant. Influencers show the experience.
- The atmosphere
- The food presentation
- The energy of the experience
- Real reactions from guests
This type of content drives curiosity and motivates people to visit.
Why RSK Used Mustard
Mustard makes influencer campaigns simple and scalable.
- Access thousands of local influencers
- Launch campaigns in minutes
- Track engagement and performance
- Generate authentic social media content
Launch Your Own Influencer Campaign
Restaurants across the country are using Mustard to generate social buzz and attract new customers.
Launch your campaign in minutes.
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