Discover the secrets to restaurant marketing success in the digital age

Discover the psychological reasons people trust food influencers. Learn how authenticity, social proof, and parasocial connections drive real restaurant sales.

Discover why micro and nano influencers drive better results for restaurants than celebrity endorsements—plus tips to start your own local influencer campaign.

Collaborating with influencers to promote your restaurant? Learn exactly what to include in your influencer brief to get high-quality content and real results.

Want to grow your restaurant sales in 2025? Learn 15 expert-backed strategies to increase restaurant business—from influencer marketing to menu optimization.

Learn what separates thriving restaurants from the rest. Explore the top reasons why some restaurants succeed—from menu design to marketing and community connection.

Learn how food influencer marketing helps restaurants increase foot traffic and online orders. Get strategies, examples, and tips to launch your first campaign.

Discover how to grow your CPG food brand with smart influencer strategies, retail plays, content marketing, and customer loyalty tactics.

Want to grow your meal kit business? Discover proven strategies to boost sales, build loyal customers, and stand out in the competitive food delivery market.

Struggling to drive sales for your ghost kitchen? Discover actionable tips to boost orders, grow your brand, and win in the delivery-first restaurant world.

earn how limited-time menus and seasonal events can boost engagement with food influencers and attract new diners to your restaurant.

Learn how foodie influencers boost discoverability for local restaurants through authentic content, geo-tags, and community engagement in 2025.

User-generated content (UGC) boosts trust and conversions—but how do restaurants get it from food influencers? Here’s a step-by-step playbook for 2025.

Want more engagement from influencer posts? Learn which content types—reels, carousels, behind-the-scenes, and more—get the most attention in 2025.

Trying to choose between micro and macro influencers for your restaurant campaign? We break down the pros, cons, costs, and what works best in 2025.

How much does restaurant influencer marketing actually cost in 2025? Get the real numbers, from micro to macro creators, plus tips for staying within budget.

Not sure if influencer marketing is actually working? Learn how to track and measure ROI from restaurant influencer campaigns with tips, tools, and formulas.

Not sure whether to focus on Instagram or TikTok for your restaurant marketing? Compare both platforms and find out where your food content will shine in 2025.

Discover the top restaurant influencer marketing strategies for 2025—from micro-creators to video-first campaigns. Grow smarter with tips from Mustard.love.

Discover how to find food influencers who actually drive results for your restaurant. Learn tips, red flags, and tools to simplify influencer marketing.

Learn how restaurant influencer marketing works, why it's effective, and how platforms like Mustard help restaurants grow with creators. Start building buzz today.

If you run a restaurant, food brand, or hospitality business, chances are you’ve seen influencer posts that make you wonder...

Running a restaurant in today’s world isn’t just about good food—it’s about visibility, engagement, and keeping people coming through the door. Whether you’re a cozy neighborhood spot or an upscale dining experience, getting more customers is always a top priority.

If you're working to grow your restaurant, food brand, or hotel, you've probably spent time (and budget) thinking about SEO—how your business shows up on Google when someone searches for “best brunch near me” or “romantic rooftop restaurant.”

If you’re running a restaurant, food brand, hotel, or attraction, chances are you've thought about partnering with content creators or influencers to spread the word. And for good reason: influencer marketing is one of the most effective ways to build buzz, drive foot traffic, and generate eye-catching content that makes people say, “Where is that? I need to go!”

In the ever-evolving restaurant marketing landscape, influencer marketing has become one of the most powerful tools for attracting new diners, building buzz, and creating irresistible content. Whether it’s a local foodie sharing their latest find or a TikTok creator going viral over a unique dish, restaurants that tap into influencer culture are seeing real results.

Advertising a restaurant in today’s hyper-competitive landscape isn’t what it used to be. Gone are the days when a local newspaper ad or a few flyers were enough to draw in crowds. Today, diners are scrolling, searching, and saving before they ever set foot in a restaurant. That means your advertising strategy needs to be sharp, digital-first, and above all—trackable.

In today’s hyper-digital landscape, where a single post can make or break a brand’s reputation, influencer marketing has become an essential strategy for restaurants looking to increase visibility, attract new diners, and build trust. But as impactful as influencer campaigns can be, they’re also notoriously difficult to manage—especially for restaurants that already juggle tight margins, fast-paced environments, and complex logistics.

Mustard, the leading influencer marketing platform for restaurants, and Deliverect, the global expert in restaurant tech powering the future of food ordering with a comprehensive ecosystem of on and off-premise solutions for digital food sales, have partnered to provide restaurants with high-impact, trackable influencer marketing campaigns. Deliverect enables businesses of all sizes to sell anywhere and deliver everywhere.

Social media influencer marketing has become a powerful tool for restaurants looking to reach new customers and build brand awareness. By partnering with influencers who have a large and engaged following on social media, restaurants can tap into a new audience and drive more sales. However, finding the right influencer can be a challenge, and it's important to choose someone who aligns with your restaurant's values and brand. In this article, we'll guide you through the steps to finding the right influencer for your restaurant's social media marketing strategy, from defining your target audience to evaluating collaboration opportunities.

Discover how to effectively utilize Instagram for your restaurant's marketing strategy with our proven techniques, best practices, and success tips for a thriving online presence.

Are you a restaurant owner struggling to get noticed on Instagram? With over one billion monthly active users, Instagram is one of the most popular social media platforms, making it an essential tool for marketing your restaurant. But with so many businesses vying for attention, how can you stand out?

Discover how Mustard.love's advanced technology and extensive network of over 12K microinfluencers drive customers to 150+ restaurants across 27 cities in the US and Canada. Enjoy 33% savings, daily detailed reports, and an average 10% increase in customers. Learn why we're the most advanced and largest restaurant influencer network.

This article will offer valuable guidance to restaurant owners looking to collaborate with influencers to promote their brand. With a focus on templates and tips for effective outreach, you'll be equipped with the tools you need to build lasting partnerships with influential food creators.

When we were building Mustard, we dedicated ourselves to understanding the challenges faced by restaurant owners by interviewing hundreds of them. This deep dive revealed a common struggle: navigating the complex world of influencer marketing for restaurants. Former TikTok employee Lena Katz’s interview with Sam Oches for Nation's Restaurant News perfectly encapsulates these challenges, from targeting the right influencers to negotiating fair compensation and measuring impact and driving online and offline traffic using local micro-influencers.