The world of CPG food is booming—but also incredibly crowded. Whether you’re slinging clean-label protein bars, spicy condiments, or nostalgic snacks, the challenge is the same:
❓ How do you get people to notice, try, and buy your product—again and again?
At Mustard, we specialize in helping CPG brands connect with food influencers, creators, and customers to drive real growth—both online and in stores. In this guide, we’ll share 10 strategies you can use in 2025 to boost brand awareness, increase trial, and grow your DTC or retail orders.
🎯 1. Build a Brand That Looks as Good as It Tastes
No matter how good your product is, if it doesn't pop in a TikTok video or stand out on a retail shelf, you're losing sales. A craveable brand identity is step one.
✅ Mustard Tip: When your packaging and story are clear, it's easier for creators to showcase your product in content that actually converts.
📸 2. Partner with Food Creators Who Drive Trial
Influencer marketing isn’t just optional—it’s essential. CPG brands need authentic content that gets people hungry enough to click “add to cart.”
That’s where Mustard comes in.
🟡 We help food brands:
- Find niche-aligned influencers (vegan, gluten-free, spicy lovers, etc.)
- Launch creator campaigns around new SKUs or flavors
- Activate geo-targeted content to drive store traffic
- Measure performance with real engagement + ROI
Micro-influencers (10K–50K followers) often deliver the best results—authentic engagement, strong trust, and affordable rates.
🛍️ 3. Get Found in Stores with Location-Based Influencer Content
Landing a retail placement is huge—but it means nothing if your product sits on the shelf.
📍 Mustard makes it easy to launch location-based influencer campaigns that drive in-store visits. Think:
- “Find it at Sprouts” or “Whole Foods Haul” videos
- Local foodie TikToks in your key markets
- Shelfie photos that make your product easy to spot
We match your brand with creators who already shop at those stores. They’ll show off your product to the exact audience already walking the aisles.
🧃 4. Use UGC to Fuel Conversions Everywhere
User-generated content (UGC) builds trust and boosts conversion across every channel—social, email, ads, and your website.
✅ With Mustard, you don’t have to chase creators or ask for content manually. We deliver high-quality UGC you can reuse for:
- Product pages
- Social media
- Ads
- Email campaigns
Products with UGC see a 2–3x lift in conversion rates.
🧠 5. Tell a Story That Sticks
Every successful CPG brand has a great product—but great stories are what build brand loyalty. Mustard helps brands share their origin story, ingredients, and purpose through creator storytelling.
👀 Think:
- TikToks about why the founder started the brand
- Instagram Reels showing behind-the-scenes sourcing
- Foodies sharing their personal experience trying it
Creators are your best storytellers—Mustard just makes the connection.
📦 6. Build a DTC Engine with Content that Converts
Want to boost online orders? Mustard partners with influencers to create unboxings, recipe content, and snack hauls that link directly to your DTC shop.
🎥 Content that drives clicks:
- “What I eat in a day” featuring your product
- “First time trying this wild flavor” reactions
- “Restocking my pantry” product drops
💡 Mustard helps you source this content and use it in paid ads, email, and social to fuel your funnel.
🤝 7. Collab With Other Food Brands (or Creators!)
One of the fastest ways to grow is to collab with another brand or food creator.
Mustard helps you:
- Launch limited-edition drops with foodie influencers
- Do co-branded bundles with other CPG brands
- Cross-promote launches with restaurant chefs or food trucks
🎯 These collabs build buzz, bring new audiences to your site, and create real excitement around your brand.
📈 8. Run Paid Campaigns Fueled by Creator Content
Paid media works better when the content feels organic. That’s why Mustard delivers influencer-generated content that’s made for:
- Meta + TikTok ads
- Google Shopping
- Amazon listings
- YouTube Shorts
🔥 Want a killer launch ad? Let Mustard handle the creators and send you back a plug-and-play creative suite that’s ready to scale.
🔁 9. Drive Reorders with Creator Loyalty Campaigns
Acquisition is hard—but retention is gold. To keep buyers coming back, Mustard can help you:
- Set up loyalty programs promoted by influencers
- Get testimonials and recipes from happy customers
- Send surprise snacks to your top creators who post “restock hauls”
- Create exclusive subscriber content drops
💬 People don’t just buy your product—they join the club.
📰 10. Get Buzz With Creator + Press Roundups
Need to land in “Best Pantry Snacks of 2025”? Get your product in front of creators who do unboxings, review videos, and TikTok roundups.
Mustard connects your brand to:
- Foodie creators with high-engagement hauls
- Snack reviewers and taste testers
- Niche publications and lifestyle bloggers
We also help manage your PR seeding, influencer gifting, and content amplification—so you’re not doing it alone.
💡 Final Word: Influencers Are the New Retail Shelf
In 2025, the path to purchase starts on TikTok and Instagram.
To grow your CPG brand, you need to:
- Look craveable on shelf and in-feed
- Partner with creators who can show how delicious your product is
- Build trust through UGC and storytelling
- Convert one-time snackers into superfans
✨ Mustard helps CPG brands do all of the above—without the guesswork.
🔗 Ready to Grow?
Let Mustard connect your brand with food creators who move product.
👉 Get started with Mustard
.jpg)
