Mustard Love vs. Aspire

Leveraging amazing social media influencers doesn’t have to be hard

EASE OF USE
EASE OF USE

🧠 Enterprise-grade platform with campaign tools, CRM, and Shopify/HubSpot integrations; requires setup & team involvement

EASE OF USE

🤖 Fully automated—AI matches creators, sends briefs, schedules content, handles payments & ROI tracking

Creator selection
Creator selection

🌍 500K+ creators across multiple verticals (fashion, beauty, wellness, food, etc.); you search and recruit

Creator selection

🍣 20K+ pre-vetted food influencers across the U.S. & Canada; selected by cuisine, vibe, city

Targeting Power
Targeting Power

🔍 Strong filtering by demographics, platform, purchase behavior—but not optimized for hyper-local targeting

Targeting Power

🏙️ Hyper-local targeting by neighborhood, vibe, cuisine type, and dining occasion (dine-in, delivery, etc.)

Content Quality
Content Quality

📷 Content quality depends on who you recruit; no guarantees on delivery or creative style

Content Quality

🎬 Guaranteed short-form video + UGC optimized for restaurant performance (bookings, orders, foot traffic)

Pricing
Pricing

🧾 Custom pricing (usually $1,500–$4,000/month); designed for large brands with in-house influencer or affiliate teams

Pricing

💰 $299/mo for 3 creators (per location); $999+/mo for larger/multi-location brands; no contracts

Campaign Management
Campaign Management

⚙️ Campaigns are self-managed; Aspire provides tools for outreach, gifting, contracts, analytics, and affiliate tracking

Campaign Management

🛠️ 100% hands-off; AI builds & runs campaigns, sends reports, and manages all creator logistics

Who Should Use Which?

  • 🍽️ Mustard.love: Best for restaurants, food brands, QSRs, and ghost kitchens who want guaranteed influencer content, local targeting, and no manual management.
  • 🏢 Aspire: Ideal for DTC brands, beauty/wellness companies, or large teams running influencer, affiliate, and ambassador campaigns in-house.