Mustard Love vs. GRIN

Leveraging amazing social media influencers doesn’t have to be hard

EASE OF USE
EASE OF USE

🧠 Enterprise-grade platform; powerful but requires training and in-house team to manage campaigns

EASE OF USE

🤖 Fully automated (AI handles creator matching, booking, briefs, payments, tracking); no learning curve

Creator selection
Creator selection

🌍 Access to your own creators (bring your own list); Grin doesn’t provide a marketplace of influencers

Creator selection

🍽️ 20K+ curated food influencers across North America; optimized for restaurants, QSRs, and delivery brands

Targeting Power
Targeting Power

🧭 Robust analytics for tracking your own influencers; no built-in discovery or hyper-local targeting

Targeting Power

🏙️ Hyper-local targeting by city, cuisine, vibe, and goal (e.g. dine-in vs delivery)

Content Quality
Content Quality

🎥 High-quality content if you source the right creators; results vary based on your network & execution

Content Quality

🎬 Guaranteed high-performing short-form food videos & UGC, optimized for engagement & conversions

Pricing
Pricing

🧾 Custom pricing, often $2,000+/mo; ideal for large brands with influencer managers or agencies

Pricing

💰 $399/mo for 3 influencers (single location), $999/mo+ for multi-location; no hidden fees or contracts

Campaign Management
Campaign Management

⚙️ Advanced tools for managing large in-house influencer programs; great for big teams, heavy manual lift

Campaign Management

🛠️ Fully managed—AI campaign builder, automated influencer messaging, content scheduling, and ROI reports

Who Should Use Which?

  • 🍔 Mustard.love: Best for restaurants and food brands who want affordable, trackable influencer campaigns without hiring a team.
  • 🏢 Grin: Best for large DTC brands or agencies managing hundreds of influencers in-house and needing powerful backend tools.