Mustard Love vs. Heepsy

Leveraging amazing social media influencers doesn’t have to be hard

EASE OF USE
EASE OF USE

🧮 DIY search engine for influencer discovery; users search, filter, and export lists but must contact influencers manually

EASE OF USE

🤖 Plug-and-play automation from brief to booking, content, and payments; no manual outreach or filtering needed

Creator selection
Creator selection

🌍 11M+ influencers across all categories and platforms (IG, TikTok, YouTube); not pre-vetted or food-specific

Creator selection

🍽️ 20K+ vetted food influencers; geo-relevant and selected based on niche, engagement, and follower quality

Targeting Power
Targeting Power

🔎 Broad filters (location, category, engagement, audience quality); no campaign goal or behavior-based targeting

Targeting Power

🏙️ Hyper-local targeting (city/neighborhood) with AI matching by cuisine type, vibe, and restaurant goals

Content Quality
Content Quality

📷 Content not guaranteed; discovery only—quality depends on who you find and negotiate with

Content Quality

🎬 Guaranteed short-form videos and UGC optimized for restaurant engagement and ROI

Pricing
Pricing

🧾 Starts at ~$49/mo for search access only; no included collaborations or guaranteed content

Pricing

💰 Starts at $299/mo for 3 influencers; no contracts, flat pricing, guaranteed posts

Campaign Management
Campaign Management

⚙️ No campaign execution; you handle outreach, negotiation, content briefs, and payments yourself

Campaign Management

🛠️ Fully managed platform; auto-briefs, booking, scheduling, posting, and performance reports

Who Should Use Which?

  • 🍽️ Mustard.love: Perfect for restaurants or food brands that want influencer content + ROI with no manual work.
  • 🧰 Heepsy: Best for agencies or in-house teams that just want a discovery tool to build custom influencer lists and manage everything themselves.