Mustard Love vs. Julius

Leveraging amazing social media influencers doesn’t have to be hard

EASE OF USE
EASE OF USE

🧩 More complex interface designed for experienced marketers or agencies; discovery-first, with CRM-like tools

EASE OF USE

🤖 Extremely simple—AI handles influencer matching, outreach, briefs, scheduling, approvals, and payments automatically

Creator selection
Creator selection

🌍 100K+ creators across categories; strong filters, but no built-in food niche curation or auto-matching

Creator selection

🍣 20K+ pre-vetted local food influencers across the U.S. & Canada; selected based on niche, content style, and location

Targeting Power
Targeting Power

🔎 Advanced filtering by audience demographics, psychographics, brand affinities—but no neighborhood-level targeting

Targeting Power

🏙️ Hyper-local targeting by city, cuisine, and customer type (e.g., Gen Z takeout vs upscale dine-in)

Content Quality
Content Quality

📷 No content guarantees—content depends on who you find and how well you manage them

Content Quality

🎬 Guaranteed UGC & short-form video content that converts; focused on virality and quality for restaurants

Pricing
Pricing

🧾 Custom pricing (typically $1,500–$4,000+/mo); more suited for agencies and enterprise brands

Pricing

💰 $299/month for 3 creators (single location); $999/month+ for multi-location campaigns; no extra fees or contracts

Campaign Management
Campaign Management

⚙️ Partial management—tools for messaging, tracking, and reporting, but requires manual campaign building

Campaign Management

🛠️ 100% hands-off—automated campaigns with real-time tracking and ROI reporting

Who Should Use Which?

  • 🍽️ Mustard.love: Perfect for restaurants and food brands looking for zero-effort local influencer campaigns that drive measurable results.
  • 🏢 Julius: Best for large agencies or internal brand teams who want deep influencer search, control, and are okay managing everything manually.