Mustard Love vs. PopularPays

Leveraging amazing social media influencers doesn’t have to be hard

EASE OF USE
EASE OF USE

🖥️ Intuitive SaaS with manual campaign controls and in-app messaging

EASE OF USE

🤖 100% automated (AI-matching, booking, briefs, contracts, payments, tracking); no training needed

Creator selection
Creator selection

🌍 160K+ creators across platforms (IG, TikTok, YouTube); multi-category

Creator selection

🍽️ 20K+ vetted local food creators across US/Canada

Targeting Power
Targeting Power

🔍 Broad audience filters; AI vetting (SafeCollab) for brand safety

Targeting Power

🏙️ Hyper-local precision (neighborhood/city); optimized for walk-ins, reservations & delivery

Content Quality
Content Quality

🎬 UGC + studio-quality content via “PopShop”; excellent asset reuse

Content Quality

📸 Weekly UGC & viral short-form videos; tailored to restaurants

Pricing
Pricing

🧾 Custom pricing (est. ~$999+/mo + service fees); varies by scope

Pricing

💰 Transparent: $299/mo (3 influencers), $999/mo (multi-location); no % fees or long-term lock-in

Campaign Management
Campaign Management

⚙️ Self-managed with optional support; heavier lift for brands/agencies

Campaign Management

🛠️ Fully managed—set-and-forget system with auto-campaign builder + real-time reporting

Who Should Use Which?

  • 🍽️ Mustard.love: For restaurants and food brands that want consistent, local influencer content with no manual work.
  • 🏢 Popular Pays: For brands or agencies running larger, multi-channel influencer campaigns with in-house teams.