Mustard Love vs. SocialCat

Leveraging amazing social media influencers doesn’t have to be hard

EASE OF USE
EASE OF USE

🧩 Easy to use, but semi-manual; brands swipe to match creators and must message each to negotiate terms

EASE OF USE

🤖 Fully automated from creator matching to booking, briefs, content approvals, and payments; no manual setup

Creator selection
Creator selection

🧵 10K+ nano & micro influencers; mainly lifestyle, wellness, fashion; fewer food-specific creators

Creator selection

🍽️ 20K+ pre-vetted local food influencers across North America; optimized for restaurants

Targeting Power
Targeting Power

🎯 Basic targeting by niche & follower count; no geo-targeting or local filters

Targeting Power

📍 Hyper-local targeting by city/neighborhood; designed for foot traffic, reservations, or delivery

Content Quality
Content Quality

📷 Mostly static UGC; limited video or restaurant content; inconsistent quality due to self-managed briefs

Content Quality

🎬 High-quality foodie content (short-form video, UGC); weekly content flow with guaranteed posts

Pricing
Pricing

🧾 Starts at $49–$99/mo (up to 5–15 matches); no guaranteed content, additional effort required

Pricing

💰 Fixed monthly: $299/mo (3 influencers), $999/mo (multi-location); no per-collab fees

Campaign Management
Campaign Management

⚙️ Self-managed; you handle creator communication, briefs, posting schedules, and follow-ups

Campaign Management

🛠️ End-to-end managed campaigns; AI campaign builder, automated briefs, reports, and check-ins

Who Should Use Which?

  • 🍽️ Mustard.love: Ideal for restaurants and food brands who want guaranteed content, local targeting, and no manual work.
  • 🧵 Social Cat: Better suited for small DTC brands (especially fashion, wellness, or home goods) looking for low-cost UGC and willing to manage creators directly.