Mustard Love vs. Tryrelish

Leveraging amazing social media influencers doesn’t have to be hard

EASE OF USE
EASE OF USE

🧩 Simple platform for sending products to creators in exchange for posts; mostly self-serve

EASE OF USE

🤖 Fully automated—AI handles matching, outreach, briefs, contracts, payments, scheduling, and reporting

Creator selection
Creator selection

📦 20K+ creators available, but focused on product sampling; many nano/micro influencers not food-specific

Creator selection

🍽️ 20K+ pre-vetted local food influencers across the U.S. & Canada; filtered by cuisine, vibe, and location

Targeting Power
Targeting Power

🌍 Broad filters by niche and platform; not built for hyper-local food targeting

Targeting Power

🏙️ Hyper-local targeting by city or neighborhood; built for restaurants, QSRs, ghost kitchens, etc.

Content Quality
Content Quality

📷 Mostly static UGC or unboxing-style content; limited video or restaurant-focused creative

Content Quality

🎬 Guaranteed short-form video + UGC that drives reservations, delivery, and foot traffic

Pricing
Pricing

🧾 Starts around $99/month; brands cover product costs + shipping; no guaranteed content or outcomes

Pricing

💰 $299/month (3 creators), $999+/month for multi-location; no per-post or setup fees

Campaign Management
Campaign Management

⚙️ Self-managed; brands ship products, manage outreach, track posts manually

Campaign Management

🛠️ 100% hands-off—auto-campaign builder, influencer booking, and ROI tracking included

Who Should Use Which?

  • 🍽️ Mustard.love: Best for restaurants and food brands that want guaranteed local influencer content with full automation and ROI tracking.
  • 📦 TryRelish: Better for DTC brands sampling physical products (e.g., CPG, beauty) with low-cost outreach to small creators.