FAQ

Do you cover restaurants with alcohol or smoking sections?

Yes, we do. Content featuring alcohol or smoking is allowed, as long as your establishment serves food. It’s ultimately up to each influencer to decide if it fits their audience.

What kind of ROI can I expect?

Influencer campaigns typically lift revenue 10 – 30 % once guests have seen your brand about seven times (≈ 6 months of service).

Check out real campaign results here:

Sushi by Bou
Edelweiss
Sin City Burger

What languages do your reps speak?

We currently offer support in English, Spanish, Mandarin, and Korean.

How do we track results? Will we get reports?

Yes! Mustard provides monthly performance reports summarizing your campaign’s impact, including:

Estimated reach and engagement from influencer posts
Clicks and traffic from social media
Comments and mentions about your restaurant
Influencer content links for easy viewing and reposting
You’ll also have access to a live dashboard where you can view performance metrics, influencer profiles, and campaign updates in real time.

What’s not included in the monthly fee?

The monthly fee covers influencer matchmaking, campaign management, and content creation—but a few things are not included:

Food comp: You provide a food credit (typically $25–$200 per influencer), issued as a secure digital voucher via Mustard.
Tips or gratuity: Optional and at your discretion—they're not included in the comp.
Add-ons: Services like analytics reporting upgrades, custom influencer selection, or additional influencer slots are available for an extra fee.

There are no hidden charges—we keep everything upfront and flexible.

The plan mentions “45K local reach.” What does that mean?

“45K local reach” refers to the estimated number of unique local users who will see your restaurant featured across influencer posts each month. This number is based on the combined follower count and average viewership of the three local food influencers we match you with.

Actual reach may vary slightly depending on your location and the influencers selected, but our platform prioritizes creators with strong local engagement to maximize visibility and foot traffic.

What social media platforms are supported in the mustard influencer plans?

Our core plan supports promotional content on the top consumer-facing platforms most effective for food-focused influencer campaigns:

Instagram — Reels, Stories, and feed posts to drive discovery and engagement.
TikTok — Short-form video content aimed to reach local audiences quickly.

We optimize influencer placements depending on which platforms perform best locally and where they’ll deliver the highest in‑store or online conversions

How do I get started?

It’s quick and easy:

You sign up and pay the plan fee
Fill out a form about your business and the type of influencers you want
We invite local influencers that match your criteria
Influencers visit your location and film content
Content is posted to their and your own social media accounts

How does the food comp work?

As part of your monthly plan, each influencer receives a food credit (typically $25–$200) in the form of a digital voucher issued through Mustard’s platform. This voucher is redeemed at your restaurant and helps prevent fraud or confusion between influencers and staff.

You choose the comp amount, and we handle communication and logistics—no reimbursements, no hassle. The comp covers their meal in exchange for authentic social media posts about your restaurant.

Are tips included in the food comp?

No, tips are not included in the food comp. While the influencer's meal is covered by the restaurant, gratuity is appreciated and typically at the restaurant's discretion. If you’d like to include a tip as part of the comp, just let us know during setup.

FAQ

Watch the video to learn more

Kick off call

Approve influencers

Influencers visit your place

Foodies promote you

Get more diners

Let's get the same results to your restaurant chain!