Brand: Kástra Elión Vodka
Industry: Spirits / Beverage
Campaign Type: Creator Tastings & Social Content
Platform: Mustard.love
Kástra Elión Vodka partnered with Mustard to activate lifestyle creators, cocktail enthusiasts, and hospitality influencers across multiple markets. The goal was to generate authentic creator content showcasing cocktail experiences and nightlife moments featuring the brand.
The campaign produced 1.5M reach, 310.9K video plays, and a 6.53% engagement rate from creator-driven social content highlighting premium cocktail and nightlife experiences.
Campaign Results
1.5M reach
Creators generated large-scale visibility for the brand across Instagram.
310.9K video plays
Short-form creator videos showcasing cocktails and nightlife drove strong viewing engagement.
24.5K likes
1.2K comments
1.1K shares
6.53% engagement rate
Significantly above typical beverage brand engagement averages.
Client Perspective
Positive impact
“It allows me to quickly enable a team of influencers to support promotions and initiatives on the ground.”
Primary value
“Mustard gives me the flexibility to support many accounts in multiple cities at once.”
Business growth
“It has helped strengthen my relationships with business owners, leading to more opportunities and sales.”
Creator Participation
Mustard connected Kástra Elión Vodka with creators focused on nightlife, cocktails, and lifestyle experiences.
19,825 creators invited
270 applications received
62 creators booked
These creators collectively represented over 1.69B local followers, helping introduce the brand to new audiences across multiple cities.
Collaborative Content Performance
1.5M
Reach
310.9K
Plays
24.5K
Likes
1.2K
Comments
1.1K
Shares
6.53%
Engagement
Top Performing Creator Posts
These creator videos helped introduce Kástra Elión Vodka to new audiences through cocktail and nightlife content.
Creator cocktail experience featuring Kástra Elión
Lifestyle creator highlighting the vodka brand
Nightlife content featuring cocktails
Audience Reaction
The Color Choices land with a sleek touch and seriously clear intent. Really satisfying presentation overall.
This vodka set is a great holiday gift idea for my grandma! Cheers 🍸
I went to their Chicago launch a few years ago and met the owners. So good!
Definitely need to go back for more happy hour. That vodka was real smooth.
Why It Worked
- Authentic creator storytelling
- Visual cocktail content
- Nightlife and lifestyle environments
- Multi-city creator activation
Through Mustard’s creator network, Kástra Elión Vodka was able to generate large-scale awareness while supporting promotions across multiple markets simultaneously.
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