Kástra Elión Vodka partnered with Mustard to activate lifestyle creators, cocktail enthusiasts, and hospitality influencers across multiple markets. The goal was to generate authentic creator content showcasing cocktail experiences and nightlife moments featuring the brand.
Kástra Elión Vodka
Spirits / Beverage
Creator Tastings & Social Content
Mustard.love
Mustard connected Kástra Elión Vodka with creators focused on nightlife, cocktails, and lifestyle experiences.
local followers
The total audience reached by these creators.
creators
creators
creators
These creator posts helped introduce Aussie Select to new audiences by featuring the products in store aisles, grocery hauls, and food-focused content.
The Color Choices land with a sleek touch and seriously clear intent. Really satisfying presentation overall.
This vodka set is a great holiday gift idea for my grandma! Cheers 🍸
I went to their Chicago launch a few years ago and met the owners. So good!
Definitely need to go back for more happy hour. That vodka was real smooth.
Through Mustard’s creator network, Kástra Elión Vodka was able to generate large-scale awarenesswhile supporting promotions across multiple markets simultaneously.
The campaign produced 1.5M reach, 310.9K video plays, and a 6.53% engagement rate fromcreator-driven social content highlighting premium cocktail and nightlife experiences.
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