Red Phone Booth partnered with Mustard to bring lifestyle creators and nightlife influencers into their iconic speakeasy lounges. The goal was to generate authentic social media content showcasing the unique experience of entering the venue through the famous red phone booth and enjoying handcrafted cocktails inside.
Red Phone Booth
Hospitality / Speakeasy Lounge
Local Creator Visits
Mustard.love
Mustard connected Red Phone Booth with creators interested in nightlife, cocktail culture, and luxury hospitality experiences.
local followers
The total audience reached by these creators.
creators
creators
creators
These creator posts helped introduce Aussie Select to new audiences by featuring the products in store aisles, grocery hauls, and food-focused content.
Such a fun speakeasy! Such a cool way to get in ❤️❤️
Love Love Love going there! Drinks are on point!
It’s one of the best speakeasies in ATL ❤️
ATL I know it I’m moving back 🔥🔥🔥🤣
Through Mustard’s creator network, Red Phone Booth generated strong social awareness andintroduced its exclusive speakeasy experience to new audiences across the city.
The campaign generated 939K reach, 43.8K video plays, and a 7.75% engagement rate throughcreator-driven social content highlighting the venue’s nightlife and cocktail experience.
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