Hotels
Events

How RSK @ The Lexi Generated 1.1M Social Reach with Local Influencers

1.1M
content reach via
UGC videos
40.9K
plays
8.34%
Engagement
RSK @ The Lexi

RSK @ The Lexi wanted to create buzz around its unique dining experience inside the boutique Lexi Hotel in Las Vegas. By partnering with Mustard, they activated local influencers to showcase the experience to thousands of potential customers.

Brand:

RSK @ The Lexi

Industry:

Hospitality / Dining Experience

Campaign Type:

Local Influencer Visits

Platform:

Mustard.love

Creator Participation

Mustard connected RSK with local creators interested in dining experiences.

16.7M

local followers

The total audience reached by these creators.

invited
206

creators

Applied
37

creators

Selected & Booked
8

creators

Collaborative Content Performance

1.1M
Reach
40.9K
Plays
1.4K
Likes
225
Comments
301
Shares
8.34%
Engagement rate

Top Performing Creator Posts

These creator posts helped introduce Aussie Select to new audiences by featuring the products in store aisles, grocery hauls, and food-focused content.

Audience Reaction

@sylvijamilann

Love the hotel 😍! The food is amazing! I want to go there! Enjoy your night gorgeous.

@3smiralda

You look gorgeous and the food looks delicious, what a fun night 😍

@miikjahger

You capture the food so well!!! Even if I wasn’t hungry 🤤😋😍

Why It Worked

Mustard makes influencer campaigns simple and scalable.

  • Access thousands of local influencers
  • Launch campaigns in minutes
  • Track engagement and performance
  • Generate authentic social media content

The Result

Over 1.1 million social impressions and hundreds of engagement signals from potential diners.

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